Ever wondered why your website is not found by search engines? ‘Leapfrog’ is our new comprehensive search engine marketing service designed to increase customer awareness and drive visitors to your site. Using a unique blend of research, planning and strategic processes ‘Leapfrog’ can dramatically increase your ranking with search engines and also help your site remain there.

Leapfrog - Fat Frog’s new search engine marketing service

Leapfrog is a brand new service that combines targeted marketing and technology to ensure that your website can easily be found by search engines.

Although Google is without doubt the biggest of all the search engines, Yahoo! and AltaVista account for huge numbers of searches on the web. Our package uses a combination of processes that ensure you are visible to all search engines.

If your site has been developed by Fat Frog, it will already contain features allowing search engines to view content easily. These include correct page structuring, meta tagging and relevant keywords. However, for your site to increase its chances of being found by customers using search engines, a greater emphasis needs to be placed on how the site can be more effectively marketed.

Leapfrog focuses on a number of key activities that, when used in conjunction with each other, dramatically improve ranking and increase the likelihood that customers will find your site.

Some of the areas that Leapfrog focuses on include:

Keywords

Although your site may display a number of keywords and meta tag descriptions, these may well be out of date or simply not relevant to how people are searching for your services. By constantly assessing search criteria using a variety of methods we can help change and adapt keywords and meta tags to ensure a direct match with what people are looking for. We can also determine how your competition uses keywords and advise alternative strategies.

Example: If someone searches for “sports cars” the results will almost certainly run into hundreds of thousands of pages as those businesses found will probably have optimised their site for the term “sports cars”. If you are one of these companies, this will make it very difficult to get onto the first three pages and getting to the top of the list would be practically impossible.

If, however, it could be established that customers also searched for the term “performance cars” and few other competitors were using this as part of their keywords, this could allow you the opportunity to increase your ranking as there will be less competition.

Linking strategies

This is one of the key areas when it comes to achieving good search engine ranking for your products and services. All search engines are risk adverse and rely on the relevance of the information matching the search query. In order for this information to be relevant it has to be trusted. Anyone can build a website and add keywords and a description but search engines must be able to differentiate and rank that information. By creating links with established and relevant businesses, suppliers and stakeholders you will be able to dramatically increase traffic and credibility with search engines and thus improve your ranking. Leapfrog is designed to source and recommend ‘partners’ from other websites to link you which, over a period of time will lead to a higher ranking – perhaps even top spot.

We also offer a number of other strategies that work in tandem with linking strategies and keyword optimisation to help increase awareness of your site including online and offline advertising, sitemap creation and optimisation, webstats and traffic analysis.

In light of how quickly the internet and in particular search engines are changing, all of these activities should be regularly monitored as search engines constantly change the way they filter information. We would always recommend a 3 or 6 monthly health check of your site to ensure it is future proofed, relevant and visible.